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The Direct Booking Problem Nobody Talks About | AR3&Partners
Revenue · Commercial Strategy · 5 min read "You're not losing guests to OTAs because they prefer them. You're losing them because your own booking experience fails first." Every independent hotel operator knows the OTA problem. Booking.com takes 15–18%. Expedia takes more. You watch reservations land in your inbox with someone else's branding on them and a commission invoice attached. So you invest in a "Book Direct" button. You add a price match guarantee. You put
Abhijeet Rattan
May 23 min read
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